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| Audi AG |
Remember how kickass Graff's ride is in the upcoming film? Now we know who's responsible!
German car company Audi revealed today that the automobile recently seen in the full-length Ender's Game trailer was a virtual vehicle created by their design team solely for the movie. Working together with director Gavin Hood and the film's production team, Audi used "the latest technology to digitally and seamlessly integrate the Audi fleet shuttle quattro into the futuristic environment of the film."
From the press release:
"The Audi in the movie represents progress and it appears in key scenes that have a lasting impact on the life of the protagonist," explained Florian Zitzlsperger, responsible for Brand Partnerships at AUDI AG. "As a result, our Audi becomes part of this fictional world."
"Designing the Audi fleet shuttle quattro was similar to customizing a tailor-made suit. We adapted it to the requirements of the world in 'Ender's Game' and at the same time had to take care to preserve our brand values," said Frank Rimili, chief designer for the film project. “We were ultimately able to perfectly project our design philosophy into the fictional world of the movie." Linda McDonough, a producer of "Ender's Game," added, "The Audi brand is already very forward thinking which made their inclusion in our film an organic fit."
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| Audi AG |
As of right now, this is a purely virtual car -- the Audi Fleet Shuttle Quattro doesn't actually exist and it seems pretty unlikely plans pop up to make one.
Visit the source to check out more pictures!
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